We all know a complicated name or a too common one is no good for showbiz. A good name for the industry has to be quite short and percussive to the customer’s ear. Yes, customer, cause we are talking about a product being sold here, so the person at the other end is a buyer. And the product is, in fact, a person’s image. The superstar’s face, actions, sometimes art and most of all, name. So then of course the first thing you’d have to do is have a good selling name.