Smokey Bear (often unofficially referred to as Smokey the Bear) is a mascot of the United States Forest Service created to educate the public about the dangers of forest fires. An advertising campaign featuring Smokey was created in 1944 with the slogan, “Smokey Says – Care Will Prevent 9 out of 10 Forest Fires”. Smokey Bear’s later slogan, “Remember… Only YOU Can Prevent Forest Fires”, was created in 1947 by the Ad Council. In April 2001, the message was updated to “Only You Can Prevent Wildfires”.
Here are some impactful Smokey Bear public awareness advertisements!